Kim Kardashian’s newest Skims campaign is crammed with eye candy.
The 43-calendar year-previous truth star and founder of the intimates label tapped NFL Defensive Player of the 12 months Nick Bosa, soccer icon Neymar Jr. and NBA All-Star Shai Gilgeous-Alexander to design Skims’ new choices for gentlemen.
The pro athletes all posed shirtless, demonstrating off their toned physiques in an assortment of boxers from the Skims Mens Cotton, Extend and Sport collections. The Cotton line capabilities items “built from a smooth, mid-body weight cotton blend with designed-in recovery for comfortable, day to day use,” for each a Monday, Oct 23, press release. The Stretch capsule, in the meantime, “will under no circumstances reduce shape” and is “constructed from a most-extend material.” As for Sport, the drop is particularly best for Bosa, Neymar and Gilgeous-Alexander as it is “designed to particularly support performance.”
Gilgeous-Alexander, 25 — who performs basketball for the Oklahoma Metropolis Thunder — donned a white pair of briefs in advance of slipping into a black option though tossing a basketball. The Canada indigenous, who is hailed for his fashion sense and attended the 2023 Satisfied Gala in Thom Browne — accessorized the glance with gold necklaces and diamond earrings.
Bosa, 26, a defensive lineman for the San Francisco 49ers, left small to the creativeness in fitted grey underwear, finishing his look with a pendant chain. He also modeled a gunmetal-colored set that provided a silky comfortable T-shirt.
Neymar, 31, for his component, kissed a soccer ball although displaying Us his olive eco-friendly Skims and in depth tattoo assortment in the course of his higher body.
Kardashian gushed about the marketing campaign and the enlargement into menswear as a “major milestone” in the Monday push release. “To have an icon like Neymar Jr. be the facial area of our launch marketing campaign, alongside with Shai Gilgeous-Alexander and Nick Bosa, I assume speaks volumes to the way Skims has evolved into becoming a brand name that can provide consolation for all audiences, not just females.”
She extra, “I am exceptionally thrilled about this up coming chapter for Skims and can not wait for everyone to encounter our amazing assortment of merchandise.”
Kardashian’s Skims co-founder Jens Grede echoed comparable sentiments, sharing, “Entering the men’s clothing sector unlocks an amazing possibility for the business enterprise as we get the job done to continue to arrive at new demographics and disrupt new classes for the subsequent era of shoppers.”
The new Skims Mens selection will launch on Thursday, October 26.
In addition to Bosa, Neymar and Gilgeous-Alexander, Skims campaigns have showcased lover-favourite stars like Cardi B, Brooke Shields, Ice Spice, Teyana Taylor, Kim Cattrall and Megan Fox as nicely as her well-known sisters Kourtney Kardashian, Khloé Kardashian, Kendall Jenner and Kylie Jenner.