Snoop Dogg has conquered music, culinary delights and additional — and now, he is introducing manner designer to the checklist thanks to footwear model Skechers.
“The fantastic group at Skechers took my concepts and my flavor and we produced this collection for all walks of everyday living,” Snoop Dogg, 57, reported in a press launch of his multi-year partnership. “Step yo shoe video game up with my type and swag in every pair — with Skechers you’ll be at ease where ever you go. Dress in them with a match to a wedding or on the court with shorts, you’ll search fly both way mainly because these footwear are for anyone.”
The to start with 3 capsules dropped on Tuesday, August 1, highlighting Snoop Dogg’s style and design aesthetic in adaptable and avenue-all set sneakers. The debut vary, which is unisex, arrives in dazzling colors with new style and design factors.
“We have been presently operating with Snoop on the co-branded selection prior to his amazing award-successful Skechers x Snoop Dogg Tremendous Bowl business previously this calendar year,” Skechers president Michael Greenberg reported in a assertion. “Snoop put together his eye for fashion and laid-back sensibility with the signature comfort and ease of Skechers, ensuing in an authentic collaboration and partnership.”
Snoop Dogg personally picked the goods in the assortment right after walking into the Skechers showroom, finding silhouettes and patterns that ideal suit his design and style — and “Snoopifying” them with unique materials, shades and prints.
His to start with crucial select is the Skechers Stamina, a new choose on the sneaker of the exact name from 2004. The retro-impressed shoe comes with a suede and mesh blended upper, designed from a multi-substance and colored trim. Snoop Dogg even determined on its dazzling hues to mimic his platinum-offering LP Rhythm and Gangsta: The Masterpiece, which dropped in 2004.
Snoop Dogg also conceived a pair of “Snoop A person OG” slip-ins that is his excellent “wear every working day, don everywhere” shoe. The leather-based bungee sneaker characteristics Skechers’ Special Heel Pillow to aid hold the foot in area a smoke-printed graphic on the exterior and a “Snoop S” logo on the toe.
Even though there’s an expansive selection of sneakers to pick from, there will be even much more down the line. Two supplemental confined-version drops will debut later on this month, which include just one with Snoop Dogg’s NFT character Dr. Bombay.
The OG and Remix Capsule shoes are readily available now at skechers.com, Skechers retail merchants in the United States and at many specialty stores.